Macramé Artist: Elsie of Reform Fibers

Modern Macrame Artist Elsie Goodwin Reform Fibers Hands On Collective by Joy Theory Co Orange County Photographer

Who knew that rope-tying could be such a beautiful art form?  I didn’t, until a few years ago when I discovered modern macramé - a form of textile, or fiber art, where you create patterns by tying cords together.

Elsie Goodwin of Reform Fibers decided to be a Stay at Home Mom when she had her first daughter six years ago. She was looking for a way to keep her hands and mind busy. Two years into motherhood, she discovered macramé and taught herself the craft from YouTube videos.  

Rope Modern Macrame Artist Elsie Goodwin Reform Fibers Hands On Collective by Joy Theory Co Orange County Photographer
Modern Macrame Artist Elsie Goodwin Reform Fibers Hands On Collective by Joy Theory Co Orange County Photographer Knitting

The Beginning

“What I loved about macramé was that unlike knitting and crocheting, the rope is thick, so the projects come into form much faster.  So I was able to do substantial projects during nap time or before they were awake in the morning.

What’s cool about macramé is that you can tie a knot and untie it.  It’s very therapeutic for me just going through the process and figuring it out.  I think that it is like a moving meditation - it’s repetitive, but there’s a purpose for each act for the larger picture. If it doesn’t come out the way you want, you take out the knot and do it again.  I enjoy the process of that and don’t look for perfection.”  

Entrepreneurial Spirit

“I had experience recognizing and reading patterns because of my experience with knitting and crocheting for almost 20 years before I picked up macramé.  I realized that there were not many modern patterns out at the time. You saw a lot of the vintage pieces, but there weren’t a lot of patterns out there that would go with modern homes.  I saw it as an opportunity to write my own patterns.

Modern Macrame Artist Elsie Goodwin Reform Fibers Hands On Collective by Joy Theory Co Orange County Photographer

The majority of my business stems from creating and selling beginner to intermediate DIY patterns on Etsy.  I love teaching and connecting with those makers, who want to keep their hands busy like I did. I also get commissioned to make custom pieces.  That’s where I get to be really creative in making a piece. I also do workshops, house parties and team building events.”

Finding a Style

“Initially, I tried to use everything - rope and yarn, crocheting within macramé…  hand-dyeing yarn, (which was really time consuming) etc.  And I even did some weaving and took a weaving class for a year.  I love the art form, but I quickly realized that I have too many ideas and not enough time.  By the way, the floor loom in my studio is for weaving. Macramé doesn’t require extensive equipment. So I realized I need to focus on the things that are most fulfilling for me and that is macramé.  So now, I am more attracted to clean looks lop and the natural colors of the rope and I don’t hand dye them anymore.  

Yarn Modern Macrame Artist Elsie Goodwin Reform Fibers Hands On Collective by Joy Theory Co Orange County Photographer

I have a background in the fashion industry as a buyer for retail stores.  A skill you learn when you’re buying and working with brands and collections and seasons and trends is learning to edit.  Knowing when enough is enough and allowing the piece to be the piece and not everything I see other artists and I myself have imagined it to be.  Maybe it can be this or maybe it can be that. But sometimes you just have to say, ‘Let the wall hanging be the wall hanging.’ It’s a lesson I’ve learned to pull back and edit.”  

The Beauty of Crafting by Hand

“There is more work that goes into preparing to make a piece than people typically assume.  Sometimes, when people look at a piece at a craft show or market, they may say to themselves, ‘Oh, I can do that.  No need to spend money on it because I can do it.’ But I think people underestimate all that goes into it: thinking about the piece you’re going to make, how much rope to need, how to cut the rope appropriately, how to set the piece…. You see a lot more mass produced fiber art these days and that’s fine if that’s what you’re drawn to.  But I enjoying gifting and giving to people who appreciate the care and time that goes into making a piece by hand.”

macramé artist studio visit Joy Theory Co Orange County Photographer







Colette + Chloe's Magical Fantastical Unicorn Party {Smoky Hollow Studios | Los Angeles, CA}

40 Unicorn Girls Party Chriselle Lim OC LA Lifestyle Event Photographer Joy Theory Co
11 Colette Chloe Chriselle Lim Unicorn Girls Party OC LA Lifestyle Event Photographer Joy Theory Co

Have you tried throwing two parties in one day? That’s what Fashionista and Blogger Chriselle Lim did with the help of her team for Chloe’s 4th birthday and Colette’s 100th day bash. That’s right. Two cakes, two dessert tables, two name signs, and one amazing time!

This unicorn themed party had blush pink, purple and blue hues sprinkled everywhere with balloons and colored bunches of baby’s breath that reminded me a magical fairy dust. There was plenty of entertainment for the kiddos with face painting, petting zoo, ball pit, and yes, unicorn themed bounce house. Everyone seemed to have a great time, especially the birthday girl.

So much so, that I could barely keep up with her. Background info: Chriselle’s team warned me that Chloe “hates taking pictures.” I’ve worked with a fair share of uncooperative kids, so how hard could it be, right? Let’s just say … they were not exaggerating. And when I realized this isn’t going to be easy trying to capture the birthday girl, I’ll admit, I wondered if I could do my job as the official photographer. Thankfully, we were able to get a few shots. Phew!

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But I think what quickly put me at ease was seeing how Chriselle had realistic expectations. She was also… normal. Don’t get me wrong. She’s freakin’ exceptional at running multiple successful businesses and projects. When I say normal, I mean she’s down-to-earth, approachable, and lovely.

I caught some honest, real motherhood moments when we were trying to get some photos with Chloe. I freely share these pictures in this post because I think Chloe’s mother is not afraid to embrace and laugh at these honest captures, where she can look at the photo and say, “This is how I felt at that exact moment.”

[Side note: One of my mottos in photographing kids is: “Let the kids guide the shoot.” Whatever they do, go with the flow and engage with them for the best candids.]

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30 Colette Chloe Chriselle Lim Unicorn Girls Party OC LA Lifestyle Event Photographer Joy Theory Co
31 Colette Chloe Chriselle Lim Unicorn Girls Party OC LA Lifestyle Event Photographer Joy Theory Co
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They say that parenthood is the great equalizer. Those in the Parenthood Club can totally relate to the struggles that we all go through. Sometimes, our kids will be utterly exasperating. There are times when we reach a point when we say, “Ok. Really? That’s it!” We throw our hands in the air and say, “I’m done.” Our kids stretch our limits. They also teach us to love fiercely. And that is what I witnessed that day: A Boss Lady mom who works extremely hard and fiercely loves her children … AND hosts a party gracefully without a hair out of place. Maybe parenthood IS the great equalizer after all. :)

2 Real Motherhood Colette Chloe Chriselle Lim Unicorn Girls Party OC LA Lifestyle Event Photographer Joy Theory Co
2 Colette Chloe Chriselle Lim Unicorn Girls Party OC LA Lifestyle Event Photographer Joy Theory Co
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2 Colette Chloe Chriselle Lim Unicorn Girls Party OC LA Lifestyle Event Photographer Joy Theory Co
2 Cake Colette Chloe Chriselle Lim Unicorn Girls Party OC LA Lifestyle Event Photographer Joy Theory Co
10 Colette Chloe Chriselle Lim Unicorn Girls Party OC LA Lifestyle Event Photographer Joy Theory Co
3 Colette Chloe Chriselle Lim Unicorn Girls Party OC LA Lifestyle Event Photographer Joy Theory Co
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2 Colette Chloe Chriselle Lim Unicorn Girls Party OC LA Lifestyle Event Photographer Joy Theory Co
8 Colette Chloe Chriselle Lim Unicorn Girls Party OC LA Lifestyle Event Photographer Joy Theory Co
11 Colette Chloe Chriselle Lim Unicorn Girls Party OC LA Lifestyle Event Photographer Joy Theory Co
14 Colette Chloe Chriselle Lim Unicorn Girls Party OC LA Lifestyle Event Photographer Joy Theory Co
15 Colette Chloe Chriselle Lim Unicorn Girls Party OC LA Lifestyle Event Photographer Joy Theory Co
12 Colette Chloe Chriselle Lim Unicorn Girls Party OC LA Lifestyle Event Photographer Joy Theory Co
Birthday Party Chloe Event Photographer Joy Theory Co
Birthday Party Chloe Chriselle Lim Event Photographer Joy Theory Co
ColetteandChloe Chriselle Lim Unicorn Party for Girls OC Photographer Joy Theory Co
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Birthday Party Chloe Event Photographer Joy Theory Co
Birthday Party Colette 100 Days Event Photographer Joy Theory Co
41 Unicorn Girls Party OC LA Lifestyle Event Photographer Joy Theory Co
43 Unicorn Girls Party OC LA Lifestyle Event Photographer Joy Theory Co
40 Unicorn Girls Party OC LA Lifestyle Event Photographer Joy Theory Co
2 Ball Pit Unicorn Girls Party OC LA Lifestyle Event Photographer Joy Theory Co
40 Chriselle Lim OC LA Lifestyle Event Photographer Joy Theory Co
2 women laughing Chriselle Lim Unicorn Girls Party OC LA Lifestyle Event Photographer Joy Theory Co
40 Chalkboard OC LA Lifestyle Event Photographer Joy Theory Co

Design + Coordination: @sincerelyusevents
Photographer: @joytheoryco
Venue: @smokyhollowstudios
Florals: @scarlet_blushes
Custom Wooden Backdrop: @glameventstylist
Paper plates, cups & napkins: @harlowandgrey
Pipe + Drape and Table Linens: @mtb_event_rentals
Cake and Desserts: @sweetnothingscakeshop
Rice Cakes: @designbyeunice
Bar: @martinigirls
Custom Ball Pit: @meshkidsco
Custom Illustrated Name Sign: @logos_calligraphy
Custom Gold Name Sign: @letterstou
Face Painting + Chalk Wall: @evelinejho
Catering: Barbosa Tacos
Petting Zoo: Parties Fantastic
Jumphouse: Jump For Joy

Ice Cream Themed 1st Birthday (Dohl) {Twenty Eight Restaurant | Orange County Events Photography}

Romantic and sweet ice-cream themed party for baby Everly! From the mastermind of even planner Made by Davina came this amazing set for a birthday at Twenty Eight Bar and Lounge. The backdrop resembled the storefront of the ice-cream store Everly Co. :)

The first birthday is a big deal. As a parent, I know how hard that first few years are, but I know that the sleepless nights and throw ups and meltdowns are worth it for this family. All the family members were gushing over Everly! There is so much love poured out at these gathering. Everly, I hope you grow up to share the immeasurable love you will receive from your family and friends!

Event Planner: Made by Davina Kim
Desserts: Sweetleemade
Backdrop: Iron Grace Rentals
Venue: Twenty Eight Restaurant

Ice Cream themed Birthday Party Orange County Event Photographer Joy Theory Co
Ice Cream Party Dohl Favors Event Photographer Joy Theory Co
Ice Cream Themed Birthday Party Dohl Event Photographer Joy Theory Co
Twenty Eight Restaurant Photographer Joy Theory Co
First Birthday Dohl Twenty Eight Restaurant Photographer Joy Theory Co

Eric + Christina's Engagement Session {Riley Wilderness Park | Orange County, CA}

Have you seen a couple so madly in love with each other that they just can’t keep their hands off each other? That was how Eric and Christina were at the engagement session. It also helps that they are just playful with one another and could make each other laugh with tiny mischievous twinkle in their eyes.

15 EricChristina Engagement Riley Wilderness Park Orange County Wedding Photographer Joy Theory Co
3 EricChristina Engagement Riley Wilderness Park Orange County Wedding Photographer Joy Theory Co
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2 EricChristina Engagement Riley Wilderness Park Orange County Wedding Photographer Joy Theory Co
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4 EricChristina Engagement Riley Wilderness Park Orange County Wedding Photographer Joy Theory Co
5 EricChristina Engagement Riley Wilderness Park Orange County Wedding Photographer Joy Theory Co
9 EricChristina Engagement Riley Wilderness Park Orange County Wedding Photographer Joy Theory Co
6 EricChristina Engagement Riley Wilderness Park Orange County Wedding Photographer Joy Theory Co
10 EricChristina Engagement Riley Wilderness Park Orange County Wedding Photographer Joy Theory Co
11 EricChristina Engagement Riley Wilderness Park Orange County Wedding Photographer Joy Theory Co
13 EricChristina Engagement Riley Wilderness Park Orange County Wedding Photographer Joy Theory Co
15 EricChristina Engagement Riley Wilderness Park Orange County Wedding Photographer Joy Theory Co
13 EricChristina Engagement Riley Wilderness Park Orange County Wedding Photographer Joy Theory Co
15 EricChristina Engagement Riley Wilderness Park Orange County Wedding Photographer Joy Theory Co